Why you should buy the 3-Month Xbox Game Pass Ultimate subscription That’s $15 you get to save to potentially spend on more games, which is always a win. Luckily, this 4th of July deal nets you a $30 3-month subscription from CDKeys, whereas it would normally cost $45 if you went through Microsoft. One of the first in the game for both consoles and PCs was Microsoft with Xbox Game Pass Ultimate, offering many great games for a small monthly subscription. So, although YouTube’s ad blocker blocking test is a limited experiment right now, we wouldn’t be surprised if the test expands around the world if it works.Subscription services for entertainment have been around for a while, starting with Netflix and expanding to both Amazon Video and Disney Plus, and only recently reaching the gaming world. The latest figures suggest YouTube Premium, which doesn’t contain ads and allows you to download videos to watch offline, currently has around 80 million subscribers worldwide. There’s some evidence to suggest it’s working, too. Although it runs on a different revenue model, Netflix is currently in the process of trying to crack down on password sharing as a means of driving up its subscriptions. The approach isn’t a new one and certainly isn’t unique to YouTube. Which is a pretty big reason why the platform is taking a more aggressive stance. The site makes most of its revenue from ads and has seen a continued decline over the last three quarters.

YouTube is understandably concerned about keeping eyeballs on advertisements. It’s also unclear if or how viewers would be able to re-access the site after being blocked from watching. YouTube hasn’t revealed how many users have been served the notice, nor which countries it is running the trial in.

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